"Research is creating new knowledge."
Market research can give you insight into your market, your competitors, your products, your marketing and your customers.
Quantitative & Qualitative ResearchAssignment 1:
(A) There are two types of Marketing Research: Quantitative research includes using surveys and questionnaires on a large group of people. Qualitative research involves in-depth questioning of small groups of respondents. (B) The following clip explains the difference in more depth. Write down the difference. Market SurveyAssignment 2:
(A) Market surveys are an important part of marketing research that measure the feelings and preferences of customers in a given market. This page will teach you the basics of how to make a market survey and offer tips for optimizing your results. (B) Surveys can give you insight into your market, your competitors, your products, your marketing and your customers. This page will show you some sample questions. If you want your business to grow, it’s critical to keep your existing customers happy.
(C) Brainstorm: if you want to measure customer satisfaction and loyalty, what questions would ask your customers? (D) Pick a product: write ten questions that measure customer satisfaction and loyalty. |
Knowledge is PowerAssignment 3:
(A) Do you know why, in marketing, knowledge is power? Read the following article to find out. (B) Look at the following passages again and explain what is so significant about them, i.e. what marketing research phenomena are explained here: 1. "she also told them information [...] favorite alcohol and food." 2. "Well, in what should come [...] brands market things to you," Generic Marketing Research
Assignment 4:
This assignment will teach you how to conduct a very basic quantitative marketing research. (A) Pick a product that (almost) everyone owns/uses. (B) Write down five questions that measure, among other things, how often people use this product; replace it; et cetera. (C) Conduct a marketing survey in your class. Use the questions you have just written. (D) Collect the data in a graph, such as this pie chart, use Google Forms. In-depth Marketing Research
Assignment 5.:
This assignment will teach you how to conduct a very basic qualitative marketing research. (A) Pick a product that (almost) everyone owns/uses - a different one than the one you used in Assignment 4! (B) Write down ten questions that measure, among other things, why people bought this product; why people use this product; why they have not bought a product from a rival company; whether they are happy with the product; et cetera. (C) Conduct two interviews with different classmates. Use the questions you have just written. (D) Write the interviews down in a Q&A style. |